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The Right Sign is a nationwide movement to mainstream Indian Sign Language (ISL) through the cultural power of music and digital storytelling
More than just a creative campaign, The Right Sign also includes an educational module: a 40-phrase ISL tutorial taught by the artists themselves. Pic/News18
In a groundbreaking collaboration between technology, music, and advocacy, VerSe Innovation, Signing Hands Foundation, Wondrlab, and Lucifer Music have launched The Right Sign — a nationwide movement to mainstream Indian Sign Language (ISL) through the cultural power of music and digital storytelling.
At the core of this initiative are four popular Indian rappers — Indeep Bakshi, V-Town Chronicles, Enkore, and Y-ASH 1HUNNED — who have re-released their hit music videos (Alone, Flex, Dhalta Chand, and Jo Dekha Wo Likha), replacing conventional hand signs with authentic ISL expressions. The campaign is designed to break down barriers between the hearing and deaf communities by making sign language visible, relatable, and accessible.
More than just a creative campaign, The Right Sign also includes an educational module: a 40-phrase ISL tutorial taught by the artists themselves. This aims to empower audiences to communicate with the deaf community and spark curiosity about learning sign language.
“We’re launching The Right Sign not as a moment but a movement,” said Samir Vora, chief marketing officer, VerSe Innovation. “With the scale of our platforms like Dailyhunt and Josh, we see an opportunity to turn cultural influence into a force for inclusion. This is just the beginning.”
Alok Kejriwal, founder and CEO of Signing Hands Foundation, added, “ISL is more than a tool — it’s identity, expression, and connection. VerSe’s initiative is a meaningful step towards creating true representation and acceptance.”
The idea was born from a cultural insight. “Young people mimic gang signs in music videos without knowing their meaning. Yet most remain unaware of Indian Sign Language,” said Amit Akali, CCO at Wondrlab. “We wanted to flip that — and make signs truly meaningful.”
Artists wholeheartedly embraced the vision. Enkore shared, “Learning ISL was transformative. It added a whole new layer to how I express through music.” Astarif of V-Town Chronicles added, “Rap is raw, it’s real. Using it to elevate ISL just made perfect sense.”